Case Study: OCG360 at Grifid Hotels, Bulgaria

For the second consecutive season, Grifid Hotels, one of Bulgaria’s leading hospitality groups, entrusted OCG360 to drive its digital transformation.

The solution includes a Mobile App —available on both the App Store and Google Play— as well as a Web App, giving guests a unified, advanced service environment.

With full PMS integration, the app enables direct restaurant bookings and supports a dine-around concept, allowing guests to dine at any Grifid property regardless of where they are staying.

This posed a significant challenge in terms of system design, data mapping, synchronization, and cross-hotel reporting. However, the project was delivered successfully, elevating the guest experience and introducing a groundbreaking operational model for Grifid Hotels.

The Grifid Hotels Network

Grifid Hotels operates four properties in Golden Sands, catering to diverse hospitality segments and guest profiles:

  • Grifid Encanto Beach – Premium beachfront resort for families and couples

  • Grifid Metropol – Adults-only hotel offering a high-end experience

  • Grifid Vistamar – All-inclusive resort with rich gastronomy offerings

  • Grifid Bolero – Family-oriented resort with a focus on activities

Collectively, the group serves thousands of guests each season, with a strong emphasis on quality and personalized hospitality.


The Challenge

The group’s main challenge was to create a unified digital experience covering:

  • Mobile & Web Presence

    • Native apps for iOS & Android (App Store & Google Play)

    • Web app for browser-based access without installation

  • Dine Around Capability

    • Guests staying at one property can book restaurants at other Grifid hotels

    • Accurate seat and time availability across all restaurants

    • Cross-property billing and reporting

  • Full PMS Integration

    • Automatic guest recognition upon login

    • Live updates on reservations, rooms, preferences, and guest history

    • Real-time synchronization to prevent errors or double bookings

  • Unified Yet Independent System

    • Each hotel operates autonomously but within a shared platform

    • Central oversight with consolidated reporting for management


The OCG360 Solution

1. Mobile App & Web App

  • Native apps for iOS & Android, plus a Web App for instant access

  • Personalized content based on guest profile and property of stay

  • Multilingual interface for an international audience

2. PMS Integration

  • Real-time synchronization of guest, room, and booking data

  • Automatic login based on booking details

  • Unified platform for all properties, with independent operations per hotel

3. Dine Around Module

  • Guests can:

    • View available restaurants across all Grifid properties

    • Book lunch or dinner at a different hotel

    • Receive instant confirmation

  • Back-of-House Panel for Staff:

    • Live overview of restaurant occupancy

    • Automatic PMS updates and cross-property reporting

    • Overbooking prevention with real-time rules and controls


Implementation Challenges

Delivering the dine-around functionality required solving complex technical challenges:

  • Multi-property Mapping

    • Connecting different hotels into a shared environment with precision

    • Managing menus, schedules, and seating plans for each restaurant

  • Cross-Property Communication

    • PMS synchronization across hotels without delays

    • Ensuring real-time accuracy of bookings

  • Exception Management

    • Rules for VIP guests, special offers, and last-minute changes

    • Preventing overbooking or conflicts during peak hours

Despite these complexities, the OCG360 team delivered the project on time and with full success, meeting all requirements of the Grifid Hotels group.


Conclusion

For the second season in a row, Grifid Hotels selected OCG360 to deliver a cutting-edge mobile-first guest experience.

The successful implementation of dine-around with full PMS integration marks a milestone both for the group and for OCG360, proving how technology can connect multiple properties into a single, dynamic hospitality ecosystem.

The project’s success reinforced Grifid Hotels’ market position while providing guests with personalized, flexible, and innovative hospitality experiences.

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